Ella's kitchen are always thinking of what toddlers want and need, and seeing the world from their point of view, Ella's kitchen have always been 'the one to watch'. They are by far, my favourite brand, and this, stroke of genius, is just one of the things I expect to see in every play centre and shopping mall, throughout the land!
Once again, the guys at Ella's kitchen have been out listening to what parents have to say, and they have found that we do struggle to find healthy children's foods and snacks, when we are out and about.
This is something that I am always complaining about, so the new mini vending machine, which is thought to be the smallest in the world, and is in my opinion the cutest, is the answer to my prayers. Standing at just 115cm's tall, it is perfect height for little boys and girls to select their favourite, healthy snacks. It also has large, pictured, buttons, for children to communicate their needs and easy for them to operate, all by themselves, creating a sense of independence.
The vending machine will go on trial at 'Lollibop', the UK's largest, children's festival, and I have no doubt that it will be a huge success.
Here is some of the information that Ella's kitchen have sent to me this morning:
58 per cent of parents have been forced to feed their children un-healthy foods such as sweets or crisps when they’re out of the house due to the lack of healthier options available. Other factors driving parents to feed their little ones un-healthy foods include “they prefer junk food,” “they deserve a treat every once in a while” and “it’s less hassle.”
The mini vending machine will be filled with Ella’s Kitchen’s healthy, handy and tasty snacks to show parents that foods for kids on the go don’t need to be restricted to sugary or salty foods. It will vend 12 varieties of snacks from Smoothie Fruits to Nibbly Fingers and new Puffits.
The Ella’s Kitchen vending machine will be unveiled for the first time at Lollibop, the largest children’s festival in the UK, in Regent’s Park, London from 17th – 19th August 2012. Visit the Ella’s Kitchen stand at the Food Village to try it out with all snacks being offered absolutely free for a trial period.
With over a quarter of parents (27 per cent) feeding their children at least twice a day whilst out of home, the vending machine aims to raise awareness of the difficulties parents have finding healthy snacks on the go. Toddlers have tiny tummies that need to be regularly topped up with small snacks to maintain their energy levels as they grow and explore the world around them. Ella’s Kitchen snacks are aimed at little ones from seven months and contain 100% organic ingredients with absolutely no concentrates or refined sugars.
The top hotspots with a lack of toddler-friendly snacks on offer were revealed as:
Beaches (43 per cent)
Parks or playgrounds (38 per cent)
Shopping centres (36 per cent)
Theme parks (33 per cent)
Zoos or farms (29 per cent)
Paul Lindley, Ella’s Dad and founder of Ella’s Kitchen, comments:“By creating the first tiny vending machine, we hope to stimulate little ones’ senses and encourage them to enjoy eating healthy foods from a young age. Our snack products are designed to be healthy, handy and fun for both parents and their children allowing them to spend more time exploring the big outdoors without worrying about finding healthy foods. We can’t wait for little ones to try out the machine for themselves at Lollibop!”
